Everybody is one bar.
Apparatjik (which features members from Coldplay, a-ha, and Mew) have taken a new approach to the next release of their upcoming album, ‘Square Peg In A Round Hole’. On November 11th (11.11.11), they released an initial draft of the 12-track album which Aspire embedded into Issue A of the ‘Apparatjik World’ iPad magazine.

Apparatjik has been subsequently releasing 10 weekly crowd-produced “drafts” of the album, featuring new edits and musical input from strangers. The final “version” will then become the official album, taking the best of each version’s musical seasonings, to be released sometime in February.

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Aspire is very proud to announce the launch of a brand new website for The Hummingbird Bakery, to coincide with the opening of their new Islington branch. Our aim was to simplify the ordering process and reduce the amount of time it required to place an order. We were also able to launch a new section for Gift boxes which are proving to be extremely popular.

The bakery has some stunning photography which we thought should be showcased throughout the website. We tried to make the pages as spacious and clutter free as possible.

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To coincide with the launch of the Apparatjik iPad magazine, Aspire took part in a pyjama party at Kensaltown recording studios along with Bower & Wilkins and Apple. Aspire presented the magazine to journalists and other interested parties and gave a talk/demo of the first issue – Issue A. We enclose a few photos of the event!

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A quick shout out, because these are worth it! The Hummingbird Bakery have released their Christmas Collection! These little morsels of baked goodness are available in stores, one flavour per day, but can also be made up as part of an order! Perfect for Christmas parties, or to beat the midweek blues!

If that wasn’t enough, they have added some gifts and cakes to the mix (no pun intended) this year, including a gorgeous Mini Delights Christmas Box set, and a Christmas Cake!

So without further ado, we present The Hummingbird Christmas Cupcakes, from The Hummingbird Bakery:

“Share the festive cheer this Christmas with The Hummingbird Bakery. Cakes as light as snowflakes, deep and even frosting, and sparkling handcrafted decorations make this the quintessential Christmas cake collection.”

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Aspire have relocated from Shoreditch to 6–8 Emerald Street, London. The new Central London studio allows Aspire to provide digital web and marketing services to London and U.K. based clients from a more accessible location.

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