Aspire Design Studios - Blog

What Is A QR Code And Why Do You Need One?

A QR Code is a type of 2D barcode, readable by QR readers and camera phones and iPods. A QR code consists of black pixels arranged in a square pattern on a white background.

QR (Quick Response) codes were created in Japan by Toyota subsidiary Denso-Wave in 1994. Their main purpose has always been up for debate. Only now are QR codes starting to realise their potential.

Essentially you can attach a website address, contact information, product details, coupons, business card details and many more types of data to a unique code.

First of all you need to install an app on your phone or mobile device. Once you have the app and you scan your QR code, you are redirected to the website address or particular data source as below:

The good things about QR codes, are that you can place them virtually anywhere you like. Billboards, newspapers, tickets etc, but also the viewer does not immediately recognise what the code refers to. We will be experimenting with QR codes shortly to see what kind of impact they have. Marketing campaigns using QR codes create intrigue as to what it’s for or where the code will lead you.

But in short I believe their most useful purpose is saving people from typing/entering in data and speeding up the process of getting to a source. We will keep you posted as to how our ideas go down and if the QR codes get used.

An example QR code reading app for iPhone/iPod can be seen here.

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Posted by on February 14th, 2011

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