Goodwille

Goodwille provides tailor-made services to Nordic companies bringing their business into the UK.

Having supported over 350 clients, Goodwille are experts at addressing issues that can occur when entering the UK market.

As part of a brand reappraisal Goodwille approached Aspire to redevelop its website.
We examined user journeys and information requirements, to help design a simple website that also reflected Goodwille's personality and professionalism.

The solution employs a unique navigation system, allowing visitors to browse the content via three channels; by people at the company, services offered, or via business development stage. Aspire used a fresh colour palette, stronger imagery and clear layouts to create an engaging experience for visitors.

Goodwille's extensive international networking was capitalised upon, by presenting key team members to renew connections, and to highlight the personal service you can expect from the company.

Twitter, Linkedin, event, and travel planner modules, were also integrated to represent the openness and transparency you can expect from the company.

The new website was promoted to all of Goodwille's existing clients and partners, to positive acclaim.

When pitching Aspire delivered not only the best design proposal, but also an understanding of our business' needs.

Their solution is completely in-line with our brief, and the feedback received has been overwhelmingly positive.

We hope Aspire continue to be our cornerstone – creating more innovative digital marketing for Goodwille. Katrin Schiskin - Marketing & Communications Coordinator