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Brand Creation

Brand management in practical terms involves controlling the range of visual elements which make up your brand identity.

These should be supported by guidance on how to express the brand in words and pictures.

We create brand guidelines, in both print and digital formats, that can be made available for all staff, franchisees, suppliers and the media.

Effective brand management will help maintain the consistency and direction of a brand to satisfy business objectives. A well managed brand will also support the competitive advantage resulting from the brand, whist encouraging customer loyalty, by keeping communications in line with the brand offering.

Developing a strong brand management practice will also reduce the risks of launching new products or services by maintaining the trust associated with the brand.

Aspire has been commissioned by many clients to design and implement a brand form scratch, consulting with a range of stakeholders on how and where to position their brand in the marketplace.

Please feel free to browse through our clients and portfolio for further information.

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