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Identity Design

An effective visual identity should position the brand, providing it with an engaging personality.

The brand's logomark defines the structure and tone for all of its support graphics.

Design magnate Steven Gilliatt said “A logo should look just as good in 15-foot letters on top of company headquarters as it does one sixteenth of an inch tall on company stationery.”

Considering the ubiquity and reach of a logo, its design and application should be important considerations for a company to take.

And the logo isn't just about what's on the paper, along with its supporting structures, it forms part of the strong identifier which help aid purchase decisions.

Developing a strong brand identity demands attention and planning. Aspire work with clients to develop a clear strategy position a brand appropriately in the market.

Whether building a new identity or updating an existing one, the first step in the process is creating the logomark.

The benefits of investing in a considered brand position include, increased marketing focus on the offering, added credibility and trust, a more professional, distinctive, and confident outlook, cost effective structure for scaling a business, clarity for internal and external communications relating to what you stand for, and a tool to help punch above your weight, increasing your standing in the market.

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