The rapid growth in smartphone and mobile platforms is creating a shift in media consumption, presenting an exciting channel to connect directly with consumers, anywhere and at anytime.
Mobile marketing, via tailored sites, apps, mCommerce, and advertising, offers engaging channels to connect with mobile users, build brand equity, and to drive sales.
There are over 120 million iOS users, over 4 billion mobile owners, and a growing tablet market, spurred by the iPad, creating vast worldwide marketing opportunities. Aspire have worked with clients to harness the benefits and reach of mobile through the core areas detailed below.
Mobile e-commerce is a rapidly developing area, with the likes of Ocado and Amazon investing heavily to offer consumers the ability to buy products through their mobile, in a secure way. Aspire develop m-commerce sites through developing bespoke systems, or utilising the leading open-source platform; Magento m-commerce for mobile.
Apps provide a variety of benefits for brands; such as allowing users to access your content offline, providing a more interactive and graphic rich environment to experience your brand, and omnipresent brand reminder on a user's mobile device. Apps best provide the opportunity to deliver an optimised interface experience for users to interact with. Aspire develop both web-based and core coded apps for clients.
Alongside Apps, Aspire increasingly utilise HTML 5, as its adoption increases, to produce more engaging and functional websites, tailored for mobile devices.
Aspire consult on a range of platforms that utilise location and loyalty marketing, such as Foursquare, with the aim of helping brands to encourage people to explore and with their brand through visiting checking in with them.
Mobile Ads, whether it be pay-per-click, or Apple's new iAd platform, are growing channels for effectively reaching a mobile audience. Aspire can manage both ppc campaigns and create HTML 5 rich ads on the iPhone, to enable our clients to have a visible presence on the move.
Now is the time to plan your mobile strategy.
iPhone and iPad Apps
Apps are the latest tools for developing both brand advocates and wider audiences. App development isn't the exclusive domain of the biggest brands or budgets, but is an affordable and effective channel for meeting specific consumer needs, that deliver actual benefits to a business.
User Interface Design
The next year will see the abundance of mobile apps reach critical mass, and a tipping point will emerge as deign becomes the leading force for sales in the app stores. User interface and user experience will become the defining points of apps rather than concept, which sounds like a sad state of affairs, but means that applications become better for the users in the long run.
The first step into the mobile arena can also be the most important; creating a specific mobile microsite. It can make the difference between users exploring or leaving your website. Mobile devices can incur bandwidth limitations, speed variations and screen-size restrictions, therefore, it's important to pre-empt these hurdles, and provide your users with a fast, accessible and tailored user experience.